If you've been sharing the same ideas for years but still feel like you're reinventing the wheel every time you explain them, this episode is for you. Susan sits down with Melanie Deziel, creator of the IRON Framework, to explore how to transform raw, unstructured ideas into scalable, repeatable frameworks. Go behind the scenes of the Calmer Framework’s evolution, explore why naming comes last, and show how frameworks can become the backbone of your services, content, and operations. Whether you’re trying to clarify your IP or reduce your mental load, this episode will help you treat your ideas like infrastructure.

What You’ll Learn:

• Why lack of structure - not lack of clarity - is holding your IP back
• The four components of Mel’s IRON Framework for turning ideas into frameworks
• How systematizing your thinking creates business leverage and margin
• The difference between creativity and reinvention
• Why framework development is more collaborative than you think

Learn More About Melanie Deziel:
Melanie Deziel is a keynote speaker, author of The Content Fuel Framework, and the founder of StoryFuel. She helps entrepreneurs and organizations transform their ideas into scalable content and IP.

• Website: https://www.melaniedeziel.com
• Framework Development Cheat Sheet
• LinkedIn: Melanie Deziel

Learn More About Susan Boles + Beyond Margins:

• Website: https://www.beyondmargins.com
• Linkedin: Susan Boles

• (00:00 ) - Introduction: The Problem with Unstructured Ideas


• (01:19 ) - Frameworks as a System


• (02:29 ) - The Importance of Consistent Messaging


• (20:36 ) - The Evolution of Frameworks


• (24:33 ) - Collaborative Framework Development


• (31:13 ) - Implementing and Scaling Frameworks

Grab the Calm Service Design + Delivery Swipe File here