From Billboard to Buy Button: Infusing Brand Everywhere, with Roald Van Wyk, Global Creative Commerce Lead at IPG
Update: 2025-07-28
Description
In chaotic times, trust becomes a premium value in the choices a consumer makes. That’s why so many brands invest heavily in creating brand experiences on the world’s most watched canvases, at the Super Bowl, the Oscars, the Olympics. But the most valuable real estate for your brand experiences may be where your consumers spend the vast majority of their time - in digital experiences often on the PDP. Roald Van Wyk, Global Creative Commerce Lead at IPG, is issuing an urgent and compelling call that creative briefs, and the processes they fuel, must change to ensure that your brand is building trust with the best creative across every screen, and every interaction.
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
