From Earscaping to Earrings: The Untold Story Behind Studs' Success
Update: 2025-03-18
Description
Studs is redefining the ear piercing and jewelry space for Gen Z—but their journey hasn’t been easy. In this episode of eCommerce on Tap, we dive into:
💡 The inspiration behind Studs and how founders Anna Harmon & Lisa Bubbers built the brand
🚀 How early funding & a premium domain name fueled their launch
😷 Pivoting during COVID—from boutique closures to an e-commerce boom
📱 Using TikTok, "Studs on Wheels," and unique collabs to drive engagement
📦 Supply chain challenges & how they manage inventory for a dual-channel business
💰 Potential exit strategies—who might acquire Studs?
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