DiscoverEcommerce On TapWhat We Learned From Athleisure Founders: Trends, Supply Chains, and Inspiring Stories
What We Learned From Athleisure Founders: Trends, Supply Chains, and Inspiring Stories

What We Learned From Athleisure Founders: Trends, Supply Chains, and Inspiring Stories

Update: 2025-06-17
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Did you know the athleisure supply chain is still almost entirely Asia-based, and moving production elsewhere is insanely tough due to the complexity of technical fabrics? (Shoutout Beyond Yoga for doing it in LA!) Plus, just a decade ago, wearing your gym clothes to dinner was unthinkable. Now, multi-billion dollar brands like Lululemon and Gymshark have made “sporty chic” the new normal.

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What We Learned From Athleisure Founders: Trends, Supply Chains, and Inspiring Stories

What We Learned From Athleisure Founders: Trends, Supply Chains, and Inspiring Stories

Nathan Resnick and Aaron Alpeter