How Rhode Became a Billion Dollar Skincare Brand in Just Three Years
Update: 2025-07-08
Description
On this episode of Ecommerce On Tap, we broke down how Hailey Bieber’s skincare brand, Rhode, achieved a billion-dollar valuation in just three years—with less than ten products, no paid celebrity endorsements, and a viral waitlist strategy. We looked at why authenticity and hands-on founder involvement mattered more than just lending a celebrity name, how tactical storytelling and minimalism fueled insane demand, and what founders can learn about operational excellence, keeping product lines focused, and preparing for a massive exit.
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