Pura Vida’s Big Bet: Scaling Artisan-Made Bracelets to Retail Success
Update: 2025-03-04
Description
From a surf trip in Costa Rica to a multimillion-dollar acquisition—Pura Vida Bracelets built an empire by blending handmade craftsmanship with savvy digital marketing. 🌊📿
In this episode of eCommerce on Tap, we break down:
✅ Pura Vida’s origin story and early growth strategy
✅ How Facebook and influencer marketing (including Lauren Conrad) fueled its rise
✅ The power of ambassador networks in scaling an eCommerce brand
✅ Transitioning from bracelets to a full jewelry and apparel line
✅ The challenges of adapting to new platforms like TikTok
✅ The $75M acquisition by Vera Bradley and what’s next for Pura Vida
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