From Family Farm to 8-Figure DTC Brand
Description
Episode Summary
In this episode of the Free to Grow CFO podcast, Jon Blair interviews Anna Brakefield, founder of Red Land Cotton, discussing the challenges and triumphs of scaling a direct-to-consumer brand while managing manufacturing in the U.S. They explore the importance of storytelling in marketing, the complexities of supply chain management, and the balance between family life and entrepreneurship. Anna shares her journey from a creative background to leading a successful business, emphasizing the impact of community and purpose-driven outcomes.
Key Takeaways
-Manufacturing in the U.S. presents both challenges and opportunities.
-Purpose-driven outcomes can lead to sustainable success.
-Transparency in the supply chain builds customer trust.
Episode Links
Jon Blair - https://www.linkedin.com/in/jonathon-albert-blair/
Anna Brakefield - https://www.linkedin.com/in/anna-brakefield-94389734/
Free to Grow CFO - https://www.freetogrowcfo.com/
Red Land Cotton - www.redlandcotton.com
Transcript
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00:00 Introduction to Scaling DTC Brands
01:55 Anna's Journey to Founding Redland Cotton
06:06 The Vision Behind Redland Cotton
08:48 Importance of American Manufacturing
10:13 The Journey of Guardian Bike
13:07 Challenges of Manufacturing and Supply Chain
15:52 Building a Team for Growth
18:50 Balancing Business and Family Life
21:46 Finding Purpose in Business
25:01 Community Impact and Responsibility
28:12 Future Challenges and Leadership
30:49 Conclusion and Resources
United States
