DiscoverThe Free to Grow CFO PodcastWealth Building and Tax Strategy for eComm Brand Founders
Wealth Building and Tax Strategy for eComm Brand Founders

Wealth Building and Tax Strategy for eComm Brand Founders

Update: 2025-12-04
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Episode Summary

In this episode of the Free to Grow CFO podcast, host Jon Blair speaks with Rolando and Raul Lopez of CFO Associates about the intersection of tax strategy and wealth building for e-commerce brand founders. They discuss the importance of proactive tax planning, the benefits of real estate investment, and the nuances of various retirement accounts. The conversation also covers entity structuring and key tax strategies that can help DTC brands maximize their profits and minimize their tax liabilities.

Key Takeaways

-Real estate can be a powerful tool for building wealth and reducing tax liabilities.

-Qualified real estate professionals can offset active income with losses from real estate.

-Proactive tax planning is essential for maximizing wealth.

Episode Links

Jon Blair - https://www.linkedin.com/in/jonathon-albert-blair/

Rolando Lopez- https://www.linkedin.com/in/rolandolopezcpa

Raul Lopez - https://www.linkedin.com/in/raul-lopez-764026a5/

Free to Grow CFO - https://www.freetogrowcfo.com/

Transcript

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00:00 Introduction to CFO Associates and Their Mission

04:19 Wealth Building and Tax Strategy for E-commerce

12:50 Understanding Depreciation and Its Tax Advantages

19:33 Retirement Accounts and Their Benefits

26:25 Entity Structure Strategy: S-Corp vs. Sole Proprietor

30:21 Understanding Tax Strategies for LLCs

34:47 Entity Structuring and Its Importance

35:23 Maximizing Tax Benefits for E-commerce Brands

39:54 Navigating Cash vs. Accrual Accounting

40:12 The Dynamics of Family Business Partnerships

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Wealth Building and Tax Strategy for eComm Brand Founders

Wealth Building and Tax Strategy for eComm Brand Founders

Sherilee Maxcy