From Hackathons to an AI Content Engine: Sylvia LePoidevin on Iru’s Marketing Transformation
Update: 2025-11-04
Description
This week on AI’ve Got Questions, Stacey sits down with Sylvia LePoidevin, CMO of Iru (formerly Kandji), to talk about how she’s turning AI from a buzzword into a company-wide movement.
Sylvia shares how she built an “AI-first” marketing team, starting with a scrappy hackathon that produced a working content system in just four hours, to a company-wide “Marketing Shark Tank” where bold, AI-powered ideas compete for cash prizes.
They dig into:
- How to make AI adoption fun instead of intimidating
- The rise of “tastemakers” and “operators” on modern marketing teams
- Why every brand should build a human “anchor” for its content flywheel
- The surprising SEO “hack” that boosted Iru's AI discoverability
If you’ve been wondering how to bring your team along on the AI journey, and actually make it exciting, this episode is for you.
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