How Liz Carter and Reputation Are Redefining Brand Intelligence
Update: 2025-09-11
Description
Stacey sits down with longtime friend and colleague Liz Carter, CMO of Reputation, to explore the new playbook for brand and reputation management in the GenAI era. Liz shares why Reputation rebuilt its platform around a unified intelligence hub, how buyers’ generative searches are changing discovery, and why reputation data can’t live in marketing silos anymore. With examples from healthcare, auto, and property management—and a peek at “Voice of Brand,” which aligns review responses to brand guidelines—you’ll leave with practical ways to monitor how your brand shows up daily, uncover blind spots across the journey, and bring reputation intelligence into BI/RevOps.
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