From Loom to Leads: How Bethany Stachenfeld (Co-founder and CEO @ Sendspark) Built a Video Engine for Customer Creation
Description
What if you could personalize every cold email (without recording a thousand videos)?
Bethany Stachenfeld is the Co-Founder & CEO of Sendspark, the video platform trusted by teams at Salesforce, Oracle, Outreach, and LinkedIn to drive 400%+ more engagement through asynchronous, AI-personalized video messaging.
In this episode, Bethany and Josh go deep on the evolution of modern sales, how to build a capital-efficient SaaS company, and what most startups get wrong about product-led growth. Whether you’re scaling an SDR team, testing pricing models, or just trying to avoid burnout, this conversation is packed with practical frameworks and honest founder lessons.
What you’ll learn:
- Why “The Mom Test” is Bethany’s favorite product-market fit framework and how to use it correctly
- The surprising reason Sendspark ditched its freemium model (and what happened next)
- How to hire high-leverage global talent without bloating headcount or losing culture
- The #1 mistake founders make when building GTM motion (and how Bethany avoided it)
- How she defines a non-burnout culture that still drives serious results
- A simple mindset shift to make enterprise implementations less chaotic
- Why “selling yourself” isn’t just for founders, it’s a skill every teammate should master
This episode is a playbook for founders, sales leaders, and product-minded operators who want to do more with less, without losing their soul in the process.
United States
