How To Maintain Your Company’s Culture During a Period of Rapid Growth, with Melissa Rosenthal
Description
In this episode, Joshua Eidelman sits down with marketing powerhouse Melissa Rosenthal to discuss her journey from media disruptor at BuzzFeed to B2B marketing innovator at ClickUp. Melissa shares candid insights on applying B2C strategies to B2B marketing, building high-performing teams during hypergrowth, and her philosophy on brand building. She opens up about the emotional challenges of working 20-hour days at a rocket ship startup, her approach to hiring and managing talent, and her current venture OutLever, which turns companies into their own media publications. Don't miss Melissa's hot takes on founder mindset, including why friction causes movement and why brand means different things at different stages.TIMESTAMPS:
1:58 - From media disruption to B2B SaaS: Melissa's career journey
4:48 - Bringing B2C marketing strategies to B2B at ClickUp
7:27 - Wild stories from the early BuzzFeed days
11:16 - Scaling marketing teams while maintaining culture
15:31 - The reality of work-life balance at hypergrowth companies
19:07 - Identifying when early hires aren't right for the next phase
22:01 - The dangers of promoting great ICs to management roles
25:26 - Balancing data-driven decisions with creative intuition
29:25 - OutLever: Turning companies into their own media publications
34:05 - Why brand means different things at different stages
United States
