DiscoverThe European Startup ShowFrom Operator to VC Scout; Biggest Mistakes Founders Make in Marketing with Maya Moufarek.
From Operator to VC Scout; Biggest Mistakes Founders Make in Marketing with Maya Moufarek.

From Operator to VC Scout; Biggest Mistakes Founders Make in Marketing with Maya Moufarek.

Update: 2024-01-05
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2:16 - Path from operator to angel investor to Atomico scout


19:09 - Advice on early stage marketing

  • Marketing focus by stage of growth
  • How do you balance performance marketing and brand/organic marketing?
  • How do you balance the marketing for end-users vs decision makers?
  • Common mistakes 80% of founders make - working as siloed teams


Resource for angel investing


Book recommendation: 

On Identity by Amin Maalouf


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From Operator to VC Scout; Biggest Mistakes Founders Make in Marketing with Maya Moufarek.

From Operator to VC Scout; Biggest Mistakes Founders Make in Marketing with Maya Moufarek.

Anita Moorthy