Book an evolution call with Deborah⁠⁠ https://calendly.com/dancebusinesslab/30-minuteevolutioncall?month=2024-04 

In this guest-hosted episode, studio owner Heather Buelow from Dancer’s Edge in Alberta, Canada, takes over the mic to share her approach to branding and merchandise. Over the past 20 years, Heather has built a strong identity around her studio—most recognisably through the colour purple—and has used that consistency to create a lasting impression in her community.

Heather talks through what branding really means beyond logos and colour palettes, including tone of voice, values, and customer experience. She also gets practical about merchandise—what sells, how to avoid getting stuck with boxes of unsold stock, and how great merch can help students and families feel part of something bigger.

If you're thinking about how to improve your studio’s branding or turn your merch into something people genuinely want to wear (and buy), Heather’s insights are well worth tuning in for.

Thank you for listening. This show is brought to you by Dance Business Lab. 

Book an evolution call with Deborah⁠⁠ https://calendly.com/dancebusinesslab/30-minuteevolutioncall?month=2024-04 

Dance Business Labs founder Deborah Laws is a multi-passionate dancepreneur, dance business expert and number one best selling author of The Ultimate Dance Business Planner. Deborah’s sole purpose is to help facilitate the personal journey and growth of dance business owners like you. Through Dance Business Lab membership and coaching programmes Deborah aims to empower you to learn more, implement new exciting strategies, create goals which Deborah will keep you accountable to and teach you leadership skills that will sky rocket your team and families to truly become your dream school. 

To find out more about Dance Business Lab and work with Deborah head to https://dancebusinesslab.com To find out more about working with Deborah through her exclusive Dance Business Lab membership programs follow the links below. 

Sparks membership - ⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/sparks⁠⁠⁠⁠⁠

Ignite membership - ⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/ignite⁠⁠⁠⁠⁠

Illuminate membership - ⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/illuminate⁠⁠⁠⁠⁠

If you love the show and you would like to support then why not buy Deborah a coffee simply head to http://buymeacoffee.com/DeborahL

This podcast is produced by ⁠⁠⁠⁠⁠⁠⁠Creative Content Studio