Book an evolution call with Deborah⁠⁠ https://calendly.com/dancebusinesslab/30-minuteevolutioncall?month=2024-04 

Struggling to make your social media work for your dance studio? In this powerful episode, Deborah Laws is joined by social media strategist and former studio owner Sally Prendergast from Dance Studio Marketing. Together, they break down the secrets of social media success, reveal the biggest changes in paid ads (including how AI now drives targeting), and explain why organic engagement is far from dead.

From rainbow marketing to customer lifetime value, Sally shares her expert insight on how to make your content stand out, how much budget you really need, and what kind of content converts followers into paying students.

If you've ever felt lost in the world of Meta Ads, struggled with low engagement, or simply don’t know where to start—this is your go-to guide.

Deborah & Sally cover:

Why mindset is the key to marketing success

How much time you should spend on marketing

Organic strategies that still work in 2025

How AI has changed Meta ads—and what to do about it

What makes great ad visuals vs. what you might think is great

Testing, data, and finding what actually works

Practical ways to increase engagement on a tight budget

Why your business page looks like a ghost town—and how to fix it

Whether you're ready to outsource your ads or go DIY with confidence, this episode is packed with actionable advice.

You can find out more about Sally and how you can work with her to supercharge your dance business at https://dancebusinesssolutions.com/social-media-for-dance-businesses/

Thank you for listening. This show is brought to you by Dance Business Lab. 

Book an evolution call with Deborah⁠⁠ https://calendly.com/dancebusinesslab/30-minuteevolutioncall?month=2024-04 

Dance Business Labs founder Deborah Laws is a multi-passionate dancepreneur, dance business expert and number one best selling author of The Ultimate Dance Business Planner. Deborah’s sole purpose is to help facilitate the personal journey and growth of dance business owners like you. Through Dance Business Lab membership and coaching programmes Deborah aims to empower you to learn more, implement new exciting strategies, create goals which Deborah will keep you accountable to and teach you leadership skills that will sky rocket your team and families to truly become your dream school. 

To find out more about Dance Business Lab and work with Deborah head to https://dancebusinesslab.com To find out more about working with Deborah through her exclusive Dance Business Lab membership programs follow the links below. 

Sparks membership - ⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/sparks⁠⁠⁠⁠⁠

Ignite membership - ⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/ignite⁠⁠⁠⁠⁠

Illuminate membership - ⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/illuminate⁠⁠⁠⁠⁠

If you love the show and you would like to support then why not buy Deborah a coffee simply head to http://buymeacoffee.com/DeborahL

This podcast is produced by ⁠⁠⁠⁠⁠⁠⁠Creative Content Studio