DiscoverRadical ContentFrom Stranger to Superfan: The 6 Stages Every Brand Needs to Know
From Stranger to Superfan: The 6 Stages Every Brand Needs to Know

From Stranger to Superfan: The 6 Stages Every Brand Needs to Know

Update: 2025-10-06
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I’ve spent 20 years helping brands figure out how to build something bigger than reach or clicks—fans. In this episode, I’m breaking down the Fan Building Blueprint: the exact stages people move through on their way from stranger to superfan.

What You’ll Learn in This Episode:

  • The 6 stages every fan goes through (and how to spot them)
  • Why loyalty and advocacy matter more than impressions
  • Real examples of how brands are activating fandom
  • How you can take this blueprint and apply it to your own business

👀 Watch this with your team.

📩 Share it with your boss.

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 💬 Connect with Eric on LinkedIn:

https://www.linkedin.com/in/ericgray/

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http://instagram.com/theericgray

🎥Subscribe to my Youtube Channel:

https://www.youtube.com/@ericpaulgray

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From Stranger to Superfan: The 6 Stages Every Brand Needs to Know

From Stranger to Superfan: The 6 Stages Every Brand Needs to Know

Eric Gray