From Stranger to Superfan: The 6 Stages Every Brand Needs to Know
Update: 2025-10-06
Description
I’ve spent 20 years helping brands figure out how to build something bigger than reach or clicks—fans. In this episode, I’m breaking down the Fan Building Blueprint: the exact stages people move through on their way from stranger to superfan.
What You’ll Learn in This Episode:
- The 6 stages every fan goes through (and how to spot them)
- Why loyalty and advocacy matter more than impressions
- Real examples of how brands are activating fandom
- How you can take this blueprint and apply it to your own business
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