How Stealing Marriott’s Strategy Helped Me Build a Content Team
Update: 2025-05-12
Description
In this episode of Radical Content, I break down how Marriott’s bold content strategy completely changed the way I approached social media and brand building. I walk you through the exact moment I discovered their framework, how I reverse-engineered it, and what it took to pitch and build a real content studio inside Universal Parks & Resorts.
If you're a social media or content leader trying to get internal buy-in, build a team, or just stop fighting to prove your value—this episode is for you.
What we cover:
- How Marriott’s strategy inspired a brand shift
- Building a business case for content inside a legacy brand
- Why challenger brands need creator-first thinking
- Viral brand content: Allbirds, Ashton Hall & “Is It Cake?”
Connect & Subscribe
- Subscribe for weekly episodes on content strategy, leadership, and building brands that actually connect.
- For more bold takes and behind-the-scenes strategy, follow me on Instagram, TikTok and LinkedIn → @TheEricGray
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