In this episode, I break down the exact four-part framework I use to hold attention, increase retention, and 10x video performance across every platform. After 18 years of creating content for EA SPORTS, Universal, and major brands, I’ve learned that great content isn’t magic, it’s science. I walk you through the hook, the story, re-engagement, and the payoff, and show you how each step influences the algorithm. If you want your audience to watch longer, learn more, and take action, this episode gives you the blueprint.

What You’ll Learn in This Episode:

• How to engineer a powerful hook that locks attention in the first 3–4 seconds
• Why getting to the story quickly increases retention (and kills bounce rates)
• Simple re-engagement tactics that keep viewers watching until the end
• How to pay off your video so the audience feels satisfied and the algorithm rewards you
• How this four-step framework immediately increases views, watch time, and distribution

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