8 Red Flags Your Brand Will Never Take Social Seriously
Description
In this episode of Radical Content, I break down eight red flags that signal your brand is holding social back - from lack of resources and outdated leadership mindsets to micromanagement and broken org structures. Drawing on 18 years building social teams at EA SPORTS and Universal, I share real examples, hard truths, and practical ways to navigate these challenges. If you lead social, content, or brand at a company and feel like you’re constantly fighting uphill, this episode will hit home.
What You’ll Learn in This Episode:
- How to recognize when “do more with less” becomes a career-limiting problem
- Why legacy, performance-only mindsets make social nearly impossible to scale
- Where social should live in an organization and why reporting structure matters
- How micromanagement kills creativity, speed, and trust on social teams
- How to build business cases that unlock resources, autonomy, and creative freedom
- What it means when a company discourages creators and why that’s a major warning sign
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Episode #39







