DiscoverRadical Content8 Red Flags Your Brand Will Never Take Social Seriously
8 Red Flags Your Brand Will Never Take Social Seriously

8 Red Flags Your Brand Will Never Take Social Seriously

Update: 2025-12-16
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Description

In this episode of Radical Content, I break down eight red flags that signal your brand is holding social back - from lack of resources and outdated leadership mindsets to micromanagement and broken org structures. Drawing on 18 years building social teams at EA SPORTS and Universal, I share real examples, hard truths, and practical ways to navigate these challenges. If you lead social, content, or brand at a company and feel like you’re constantly fighting uphill, this episode will hit home.

 

What You’ll Learn in This Episode:

  • How to recognize when “do more with less” becomes a career-limiting problem
  • Why legacy, performance-only mindsets make social nearly impossible to scale
  • Where social should live in an organization and why reporting structure matters
  • How micromanagement kills creativity, speed, and trust on social teams
  • How to build business cases that unlock resources, autonomy, and creative freedom
  • What it means when a company discourages creators and why that’s a major warning sign

 

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Episode #39

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8 Red Flags Your Brand Will Never Take Social Seriously

8 Red Flags Your Brand Will Never Take Social Seriously

Eric Gray