From The Super Bowl to Nando’s: A Conversation with Melusi Mhlungu
Update: 2025-10-03
Description
From working on Super Bowl ads in the US to leading Nando’s as their newly appointed lead creative agency in South Africa, Melusi Mhlungu, Founder and Chief Creative Officer of We Are Bizarre, shares his global creative journey. Having shaped campaigns for brands like Instagram and Uber, Melusi reflects on what it takes to make brands truly interesting.
We discuss:
- Why trust fuels bold creative work
- The rise of independent agencies in South Africa
- Instinct versus data in marketing decisions
- What holds back South Africa’s creative potential
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