Research Insights: Purpose-Led Brands Earn Greater Consumer Trust
Update: 2025-10-10
Description
Stacey Jayne Saggers, Commercial Growth Director at Kantar, shares insights from the Mzansi Consumer Barometer, recorded at the IMC Conference.
We explore how WhatsApp has become a key driver of e-commerce by enabling real-time, personalised transactions. Stacey also shares how Takealot’s township personal shopper programme has helped to bridge access and trust in online retail.
Look out for:
- Findings from the Kantar Mzansi Consumer Barometer
- WhatsApp as an enabler of e-commerce
- Township innovation in delivery and trust
- What brands can do to remain relevant and human
Thanks to our collaborators Soweto Media for capturing and editing this episode.
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