Marketing Connects Business with People and Communities: Brian Yuyi, CEO of MASA
Description
How do we ensure that marketing has a seat at the business table? That’s one of the questions explored with Brian Yuyi, CEO of the Marketing Association of South Africa (MASA), in this episode of The Lead Creative recorded at the IMC Conference.
The conversation looks at how to give marketing a stronger voice in business, inspire the next generation to join the profession, and elevate those already driving growth and creativity.
“Marketing is business and business is marketing,” says Brian. “It’s not about making marketing the centre of everything — it’s the connector between business and consumers.”
He also reflects on how MASA continues to professionalise and unite the industry under one tent through education, accreditation and advocacy.
Conversation highlights:
- Giving marketing a stronger voice in business.
- Nurturing young talent to grow the profession.
- Uniting the marketing ecosystem through MASA.
Produced in collaboration with our partners, Soweto Media.
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