DiscoverWildly SuccessfulFrom vanity metrics to conversion-based content goals
From vanity metrics to conversion-based content goals

From vanity metrics to conversion-based content goals

Update: 2025-09-23
Share

Description

Are you still chasing vanity metrics like follower counts and likes, hoping they’ll magically grow your business?


I’ve been there — and I can tell you, it doesn’t work.


In this episode of Wildly Successful, I share how I shifted from setting vague, feel-good goals to building conversion-based content goals that actually move the needle.


You’ll learn how to:

  • Stop measuring success by followers and start tracking what matters.

  • Reverse-engineer your content goals based on leads, calls, or sales.

  • Use your own conversion data to set goals that are realistic yet stretchy.


  • If you’re a founder or small business owner tired of posting without results, this episode will show you exactly how to set goals that give your content direction and fuel your business growth.


    Connect with me on Instagram: @collab.teams
    Visit the website: https://collabteams.com.au/
    Ready to chat? Book a discovery call


    If you loved this episode, please subscribe and leave a review. It helps more founders like you discover how to build content strategies that actually work.

    Comments 
    00:00
    00:00
    x

    0.5x

    0.8x

    1.0x

    1.25x

    1.5x

    2.0x

    3.0x

    Sleep Timer

    Off

    End of Episode

    5 Minutes

    10 Minutes

    15 Minutes

    30 Minutes

    45 Minutes

    60 Minutes

    120 Minutes

    From vanity metrics to conversion-based content goals

    From vanity metrics to conversion-based content goals

    Petra Coulson