DiscoverWildly SuccessfulWhat is a content strategy?
What is a content strategy?

What is a content strategy?

Update: 2025-09-16
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Are you a service-based business owner struggling to stay consistent with your content?

In this episode of Wildly Successful, I break down what a content strategy really is, and why it’s the secret to reaching your marketing goals and growing your service-based business.

You will learn how to create a simple, actionable plan to take you from where you are now to where you want to be, without the overwhelm.

I share my own experience with podcasting, the gaps I discovered in my strategy, and how I went from staring at a blank page to mapping out nearly two years of content ideas.

In this episode, we cover:

  • What “strategy” actually means for your business

  • Why a content strategy is essential for your marketing

  • The key elements to include in your content strategy

If you want to grow your service-based business, stop guessing what to post, and build a content plan that actually gets results, this episode is for you.

Connect with me on Instagram @collab.teams.

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What is a content strategy?

What is a content strategy?

Petra Coulson