From zero to 40 stockists in a year – How Lisa from House of Payne has grown her business

In this episode of Let’s Talk Shop, I’m joined by Lisa Payne, the owner of House of Payne – a colourful art print and greeting card company known for its vibrant designs and unique Riso printing technique.

Lisa shares how she’s grown from starting wholesale just over a year ago to working with 40 stockists, including Oliver Bonas, and why she’s kept her range intentionally small. We talk about building relationships with buyers, navigating production challenges, and the mindset shifts that helped her grow quickly without waiting for everything to be “perfect.”

Whether you’re just starting out or looking to grow your wholesale, Lisa’s story is full of encouragement and practical takeaways.

📍 Episode Timestamps:

00:00 Introduction and Welcome

00:14 Meet Lisa Payne: Owner of House of Payne

01:07 Lisa’s Wholesale Journey

03:13 Challenges and Strategies in Wholesale

04:54 The Unique Riso Printing Technique

10:01 Building Relationships with Stockists

13:40 Overcoming Challenges and Growing Confidence

17:12 Advice for Aspiring Wholesalers

19:00 Proudest Moments and Conclusion

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✨ Find House of Payne:

Website: houseofpaynemcr.com

Instagram: @houseofpaynemcr

👋 Connect with me:

Website: smallbusinesscollaborative.co.uk

Instagram: @small_business_collaborative

🎧 Subscribe for more guest interviews, solo sales episodes, and behind-the-scenes support to help you grow your wholesale with confidence.