What Retailers Actually Look for in a Brand

If your wholesale growth has slowed — and you’ve started wondering things like:

“Is my range big enough?”

“Do I need to do a trade show?”

“Should I wait until I have something new to share?”

…you’re not alone.

In this episode, we’re clearing up some of the most common doubts that product-based business owners have — and getting to the truth of what retail buyers actually look for when choosing new brands.

It’s probably simpler (and more doable) than you think.

Plus, I’ll share a simple action you can take today to restart momentum — even if you feel stuck.

Time Stamps:

00:00 Introduction and Podcast Overview

00:56 Common Challenges in Wholesale Growth

02:30 What Buyers Really Look For

04:15 Addressing Doubts and Taking Action

05:28 Success Stories and Sales Growth Lab

08:15 Final Thoughts and Next Episode Preview

Resources and Links:

Sales Growth Lab Waitlist and Email Pitch Checklist

→ https://smallbusinesscollaborative.myflodesk.com/checklist

Sales Growth Lab

→ https://www.smallbusinesscollaborative.co.uk/sales-growth-lab

Website

→ https://www.smallbusinesscollaborative.co.uk

Instagram

→ https://www.instagram.com/smallbusinesscollaborative/