Gareth Healey’s ironic pitch: Why brands and agencies need to rethink pitching
Description
In this episode, host Ben Norman is joined in Marketing Room 101 by author, mentor and former agency owner Gareth Healey.
For around half of his 30 years in the creative industry Gareth was CEO of his own 175 head-count marketing agency, with offices in Leeds and London, before exiting to focus on helping other marketing agency owners run their businesses better, grow their agencies and sell them, as well as writing his book - Stand Out or Die.
With a hand and an ear in agencies of all shapes and sizes, Gareth makes his pitch to rethink agency pitching, introduces smarter pitching practices and explains exactly why doing so will benefit both brands and agencies and improve client-agency relationships.
Find out more about Cactus.
Get your copy of Stand Out or Die.
United States
