DiscoverMoney Isn't EverythingGen Z: How to Woo the Most Diverse Generation Yet
Gen Z: How to Woo the Most Diverse Generation Yet

Gen Z: How to Woo the Most Diverse Generation Yet

Update: 2024-10-31
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While financial institutions across the country want to win over Gen Z, the demographic tends to mystify them.

Katrin Kaurov, co-founder and CEO of Frich, is on a mission to help solve both challenges. Katrin talks to Mary about Gen Z stereotypes, techniques that resonate with young adults and rethinking financial literacy. She also answers questions that came up during a summer Cornerstone-Frich webinar.

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Gen Z: How to Woo the Most Diverse Generation Yet

Gen Z: How to Woo the Most Diverse Generation Yet

Mary Wisniewski & Cornerstone Advisors