When You Need More Than a Money App
Description
There’s plenty of buzz about “self-driving money.” But what about those moments when people want more than an algorithm? Mary talks with Sam Lewis, CEO of Fruitful, a fintech firm betting on both humans and AI. Sam shares what’s broken in the traditional advisor model, how Fruitful’s subscription approach works, and why TikTok isn’t the place for personal finance advice.
Show notes:
Chapters:
[00:00 ] Welcome & Guest Intro – Sam Lewis, CEO of Fruitful
[00:30 ] Blending Human Guidance with AI in Finance
[03:20 ] Building Trust & Transparency in Financial Services
[06:50 ] Why Personal Connection Matters for Financial Advice
[09:30 ] Business Model: $48/Month Membership Explained
[12:00 ] Data Aggregation, Open Banking & Payment Rails
[15:20 ] Coffee vs. Big Expenses: Rethinking Money Habits
[19:30 ] Self-Driving Money & AI’s Role in Personal Finance
[23:00 ] Overcoming Inertia: Making Finances Effortless
[27:50 ] TikTok Finance Advice & Final Thoughts
Subscribe to the Money Isn’t Everything podcast here:
https://www.crnrstone.com/gritty-insights/podcasts/money-isnt-everything
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