Get Small to Get Big: The Power of Niching Down with Kristie K. Jones
Description
n this episode of Founders Future, with host Olivia Sammons, we sit down with Kristie K. Jones, founder of Sales Acceleration Group. Kristie shares the unexpected, universe-led journey that took her from seeking a traditional sales leadership role to becoming a sought-after consultant for early-stage B2B SaaS startups. She delves into the critical transition founders face when moving from founder-led selling to building their first formal sales team, emphasizing the importance of documenting processes and preparing the company culture for this significant growth step.
Kristie provides invaluable advice for founders at the beginning of their journey, urging them to "become a student of the game" and understand sales fundamentals even if they plan to hire experts later. She also offers a powerful perspective on scaling, sharing the best advice she received: "get small to get big," explaining how niching down to specialize in serving VC-backed startups between $1-5M in revenue actually propelled her business forward through referrals and established her as a true expert in her lane.
United States
