Organic Growth Secrets from a Career Coaching Pro
Description
In this episode of Founders Future, with host Ammar Elm, we sit down with Luke Gough, career coach and founder of Luke Gough Coaching. Luke shares his journey from a 14-year recruitment career across London, Sydney, and Australia to launching his coaching business, dedicated to helping professionals gain clarity and accelerate their career transitions. He breaks down his three-tiered service model—consulting, coaching, and cybersecurity specialization—and discusses the challenges of scaling, niching down, and the power of organic growth through social media and YouTube.
Luke opens up about his vision for becoming the go-to career consultant in his space and the internal debate between general career coaching and specializing in cybersecurity. The conversation also explores lead generation strategies, pricing psychology, and the importance of defining the ideal client avatar. Ammar offers insights on premium positioning and scaling, leaving Luke—and listeners—with actionable takeaways for business growth.
United States
