Scaling a Coaching Business with Instagram & Heart (Ft. Alison McLean)
Description
In this episode of Founders Future, with host Ammar Elm, we dive into the inspiring journey of Alison McLean, founder of Ignite Ur Wellness. Alison shares how she transitioned from a burnt-out healthcare practitioner to a thriving business coach, helping wellness professionals build profitable, sustainable businesses without sacrificing their well-being. She discusses her scrappy beginnings, the power of organic marketing, and her signature coaching programs—including her 6-month one-on-one mentorship and her Instagram-focused group program. Alison also opens up about overcoming sales call anxieties, the importance of mindset work, and her vision for scaling her business through audience growth and community-driven masterminds.
Alison’s story is a testament to resilience and strategic pivots. She emphasizes the value of hybrid marketing (online + in-person collaborations), pricing confidence, and niching down authentically. For aspiring wellness entrepreneurs, her advice is clear: start small, prioritize signing clients over perfection, and keep refining your approach. Whether you’re a coach, consultant, or practitioner, Alison’s insights on balancing scalability with personal fulfillment are gold.
United States
