DiscoverFounders FutureFrom Product Leader to Coach: Diana Stepner’s Story
From Product Leader to Coach: Diana Stepner’s Story

From Product Leader to Coach: Diana Stepner’s Story

Update: 2025-09-05
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In this episode of Founders, Future, with host Ammar Elm, we sit down with Diana Stepner, a seasoned product leadership coach, speaker, and founder of Diana Stepner Coaching & Advising. Diana shares her journey from 20+ years in product leadership to launching her own coaching business, driven by her passion for people-first leadership. She discusses her unique approach to helping product leaders unlock their potential, her multi-faceted revenue streams (coaching, fractional work, and advisory roles), and her strategies for lead generation through writing and community engagement.

Diana also opens up about her goals for the next year, including advancing her coaching certification and incrementally growing her business while staying true to her mission. She emphasizes the importance of balancing automation with a human touch and shares practical advice for aspiring coaches and product leaders.

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From Product Leader to Coach: Diana Stepner’s Story

From Product Leader to Coach: Diana Stepner’s Story

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