Gill Perkins - CEO, Bumblebee Conservation Trust
Description
It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Gill Perkins, CEO of the Bumblebee Conservation Trust.
Perkins transitioned from a successful business career to focus on her passion for conservation. Since 2016, Gill has led the Trust's initiatives and operations, ensuring the organisation delivers against its strategy.
Under Gill’s leadership, the Bumblebee Conservation Trust is on a mission to keep bumblebees buzzing by enhancing the understanding and quality of bumblebee ecology and conservation.
In this episode, we discussed:
⚠️ The drastic decline of bumblebees since WWII - and what we can do about it.
🛒Why mindful food purchases are essential for the recovery of bumblebee populations.
🍓Why soft fruit in the UK relies on the importation of 95,000 boxes of commercially farmed bumblebees.
📱Why the Bumblebee Conservation Trust is rethinking its social media strategy to engage Gen Z.
🐝 The inspiring story of the short-haired bumblebee’s reintroduction.
I hope you enjoy.
John Higginson,
Founder & CEO, Higginson Strategy
United States
