Liam Parker - Chief Communications and Corporate Relations Officer, Formula 1
Description
It's my pleasure to share with you the latest episode of the Communicating Purpose podcast with Liam Parker, Chief Communications and Corporate Relations Officer at Formula 1.
At the heart of this global brand, Liam leads Formula 1’s communications, digital strategy, and political engagement—shaping how the sport speaks to the world, drives sustainability, and navigates its place on the international stage.
Liam brings a wealth of frontline experience from the public sector, having served as Special Advisor to the Foreign Secretary, Head of Press to the Governor of the Bank of England, and in senior comms roles across HM Treasury, Downing Street, and the Financial Services Authority.
In this episode, we discussed:
🌍 Formula 1’s journey toward sustainability and its ambitious net zero targets
📉 How communications missteps can lay the groundwork for future success
🗞️ Why, in a digital world, print media still holds a unique power
I hope you enjoy.
John Higginson,
Founder & CEO, Higginson Strategy
United States
