Leonora Merry - Director of Communications and External Affairs, Nuffield Trust
Description
It’s my pleasure to share with you the latest episode of the Communicating Purpose podcast with Leonora Merry - Director of Communications and External Affairs at Nuffield Trust.
Leonora Merry joined Nuffield Trust over a decade ago, serving as Deputy Director of Communications until 2020. She led efforts to promote the think tank’s research across media, Parliament, and the policy community.
Previously, she was Head of Media and External Affairs at the Social Market Foundation, where she significantly raised its profile, contributing to its recognition as UK Think Tank of the Year (2012). She also co-founded WonkComms, a best practice network for think tank communicators.
In this episode, we discussed:
💡 How a well-timed campaign on NHS dentistry made headlines and reached Parliament.
🏥How Nuffield Trust aims to inform better policymaking around the Assisted Dying Bill by focusing on high-quality end-of-life care.
🗣️How Nuffield Trust shaped the conversation on a nationwide issue that had long been ignored by the media and policymakers
⏳The strategic choices that can turn a good story into a major media moment.
I hope you enjoy.
John Higginson,
Founder & CEO, Higginson Strategy
United States
