Giovanna Forte: Patient-Focused Urine Collection for Improved Accuracy and Patient Experience
Update: 2023-03-09
Description
Giovanna Forte is the CEO and founder of Forte Medical, a London-based startup focused on revolutionizing urine collection and urine-based diagnostics. Forte Medical has developed and commercialized Peezy Midstream, a urine collection method that has been clinically proven to increase the accuracy of urine testing, in part due to its improvement to the patient experience. By improving accuracy through usability, Forte demonstrates how human factors can be just as important as technology in ensuring the efficacy of medical devices.
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