Giving Campaigns Some Extra Charge with Michelle Fischer

Update: 2025-02-26

Description

A good marketing campaign can help a brand charge forward. Chris sits down with Michelle Fischer, Group Creative Director at Battery. As a full-service creative and media advertising agency, Battery has worked with a who’s who of clients, and you’ve seen their work with The LA Clippers, Netflix, and PUBG. Michelle walks us through Battery's unique storytelling approach to branding while touching on a childhood favorite of Chris’s, the (Mighty) Anaheim Ducks. So strap in if you’re looking for a way to get cinematic with your advertising (or want a quick lesson in “farmcore“).

Show Highlights

(0:00 ) Intro
(1:38 ) Michelle's career background
(4:04 ) Why Michelle chose to become a Creative Director over copywriting
(6:04 ) Getting led to Battery
(10:02 ) Who does Battery work with
(11:34 ) The meaning behind Battery's name
(14:26 ) Breaking down Battery's model
(17:39 ) Working with the Anaheim Ducks on a rebrand
(21:29 ) Infusing hometown pride into the Anaheim Ducks rebrand
(23:42 ) Launch your podcast with HumblePod!
(24:22 ) Handling the rebranding campaign
(27:32 ) Helping Land O'Lakes reclaim "farm core"
(31:54 ) What's important to Michelle in the marketing world right now
(33:35 ) What Michelle thinks the future of advertising looks like
(35:53 ) What brand does Michelle admire the most right now?
(41:55 ) Where you can find more from Michelle and Battery

About Michelle Fischer

Michelle Fischer is an LA-based Creative Director and Writer. She strives to create work that's unexpected, emotional, and culturally relevant.

She has 17+ years of experience in crafting stories, building brands, designing interactive experiences, winning business, and leading projects for world's top companies such as Google, Hulu, 72andSunny, Deutsch, Venables Bell & Partners, AKQA, Y&R, and Duncan Channon.

When she’s not working, Michelle is still learning—whether it’s trying to raise a little human, nerding out on podcasts, traveling out of her comfort zone, or attempting the Marie Kondo method.

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