Going Out of Style? 'Verb-Your-Noun' Taglines. What You Can Learn from Famous Slogans
Description
What is the difference between a tagline and a slogan? What are some of the best slogans of all time? I analyze the trend in taglines called "verb-your-noun" that I think is on its way out. You've seen it, like "Find your tribe" or "Maximize your space" or "Fund your dream." These are imperatives (commands) to a customer.
You might be using this tagline framework as it's been popular for 5-10 years especially in SaaS. It's okay right now, but getting dusty (culturally) and probably won't work in a couple years.
Topics:
(0:00 ) Meet Emily Binder + why you should listen to this show
(0:30 ) How to work with me: beetlemoment.com or emilybinder.com/call
(2:30 ) Difference between taglines and slogans (Apple: "Think Different" vs "1000 songs in your pocket")
(3:20 ) De Beers slogan "A Diamond is Forever"
(5:00 ) Anthimeria: "A better way to burger" -Pizza Hut
(7:10 ) Yoda and Luke - guide / hero copywriting - Storybrand
(8:00 ) Thirsty Marketing is Out: Stop Chasing and Start Attracting (order this talk)
(9:20 ) Thumbs-up emoji (Gen Z says rude)
(11:00 ) Is an imperative good for a tagline? "I" and "We" phrases were out
(12:20 ) A/B test new taglines
(13:40 ) Catchy famous slogans (Mastercard, VRBO, Dollar Shave Club)
Links:
Beetle Moment case study: TIGER 21
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Edit with AI: emilybinder.com/descript
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