DiscoverThe Edward ShowGoogle Kills “num=100”: Why It’s Actually Good for SEOs
Google Kills “num=100”: Why It’s Actually Good for SEOs

Google Kills “num=100”: Why It’s Actually Good for SEOs

Update: 2025-09-30
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E818: Google just removed the num=100 parameter - the ability to see 100 results per page - and the SEO world freaked out.

But could this actually be good news for SEOs?

I share a positive take on why this change might help you, plus a wild story of an “SEO expert” who nearly destroyed a site by disavowing all of its good backlinks.

What you’ll learn in this episode:
- Why Google killed num=100 and what it really means for SEO in 2025
- How AI tools like ChatGPT and Perplexity play into this update
- The backlink disavow disaster that almost tanked a site
- Two big lessons every SEO should remember about links and hiring help

⭐️ Google removing number=100 is actually good news for SEOs - https://www.reddit.com/r/SEO/comments/1nmpbgt/google_removing_number100_is_actually_good_news/

⭐️ SEO 'Expert' just uploaded Google disavow file with all our good links - https://www.reddit.com/r/SEO/comments/1ndtz8n/seo_expert_just_uploaded_google_disavow_file_with/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Today's SEO Topics
00:48 Google's Removal of num=100: A Positive Take
02:08 The Future of SEO in a Changing Landscape
03:51 Crazy Story: Disavowing Backlinks Gone Wrong
05:07 Lessons Learned from Disavowing Backlinks

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #disavowfile #backlinks #digitalmarketing

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Google Kills “num=100”: Why It’s Actually Good for SEOs

Google Kills “num=100”: Why It’s Actually Good for SEOs

Edward Sturm