E814: In just six months, Swan scaled from zero to one million ARR with only three people on the team and zero customer acquisition cost.

This is a deep dive into how they did it, the playbook they are writing for “autonomous businesses,” and why human-AI collaboration is changing the way companies grow.

We cover:
- The $1M ARR journey - how three founders built a revenue engine in half a year without paid ads
- The principle of human + AI collaboration - not replacing people, but creating “100x versions” of each founder through AI agents
- Claude-powered content workflows - how they designed prompts and projects that consistently generate viral LinkedIn posts
- Founder-led marketing - growing from 2,000 to over 33,000 followers on LinkedIn in six months
- LinkedIn automations - agents that review posts, qualify leads, manage invites, and initiate lightweight outreach
- Zero-CAC funnel design - how inbound from LinkedIn converts directly into demos and customers
- Qualification and ICP focus - targeting SMBs using Slack and HubSpot with founder-led sales motions
- Building agentic workflows - Slack-based agents that handle inbound leads, CRM updates, pipeline routing, meeting prep, and follow-ups
- The autonomous business model - scaling with intelligence instead of headcount and rewriting the startup playbook
- Growth channels beyond LinkedIn - podcasts, founder storytelling, and partner-led distribution
- The $10M ARR per employee moonshot - how Swan is attempting to create a new model of company building

This episode is both a case study and a practical guide for founders, marketers, and operators who want to understand how AI agents can power growth without traditional overhead.

⭐️ Amos Bar-Joseph on LinkedIn - https://www.linkedin.com/in/amos-bar-joseph/
⭐️ Amos Bar-Joseph’s newsletter - https://swan-ai.beehiiv.com/
⭐️ Amos Bar-Joseph’s custom GPT - https://chatgpt.com/g/g-6800e20892b8819181df24a31ccdbf96-autonamos
⭐️ Swan - https://getswan.com/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction and Business Overview
00:27 AI Collaboration and Automation
01:04 LinkedIn Engagement and Performance
08:39 Scaling Strategies and Marketing Channels
11:01 Setting Up Automations
19:57 Building a Powerful Narrative
22:23 Automating LinkedIn Content
23:43 Choosing the Right AI Path
24:10 Crafting the Perfect Post
24:50 Leveraging AI for Engagement
25:56 Iterating on Content Strategy
28:57 Automating Lead Analysis
31:45 Preparing for Meetings with AI
37:01 Scaling with Founder-Led Marketing
44:11 Future of AI in Business
45:31 Final Thoughts and Contact Information

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

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