E822: Reddit’s influence on SEO and ChatGPT results has taken a surprising hit - but is it really over?

I break down the sudden drop in Reddit citations within ChatGPT, why Google’s recent changes may be the cause, and what this means for SEO, generative engine optimization (GEO), and your digital marketing strategy.

You’ll learn:
- Why Reddit citations in ChatGPT fell from 14% to just 1%
- How Google’s removal of the “num=100” parameter reshaped AI search results
- Whether Reddit is still a dominant force in SEO and AI-driven search
- How businesses can still leverage Reddit for visibility and leads

Is Reddit truly “dead” for SEO and ChatGPT, or just down for now? Let’s dive in.

⭐️ Lily Ray - https://x.com/lilyraynyc/status/1973328231844794748
⭐️ ChatGPT Reddit citation research - https://x.com/forgebitz/status/1971717413289992467
⭐️ Seeking Alpha - https://seekingalpha.com/news/4500600-reddit-shares-fall-steeply-ahead-of-the-opening-bell
⭐️ Datos report - https://datos.live/report/state-of-search-q2-2025/
⭐️ Reddit OpenAI 2024 partnership - https://openai.com/index/openai-and-reddit-partnership/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to the Episode
00:28 Reddit's Decline in ChatGPT Citations
01:23 Theories Behind Reddit's Decline
02:37 Impact on SEO and Future Predictions
03:51 Strategies for Leveraging Reddit
07:37 Manipulation and Trust in Reddit
09:04 Conclusion

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#parasiteseo #generativeengineoptimization searchengineoptimization