In this podcast episode, seasoned marketing expert Ira Bowman dives into key challenges and strategies for new business owners navigating the SEO landscape. He highlights the primary roadblocks, such as time constraints and the complexity of SEO concepts, underscoring the need for increased awareness about SEO's significance. 

Bowman draws an analogy between traditional 1950s marketing methods and today's digital approaches, emphasizing the traffic volume on Google and social media platforms. He addresses common misconceptions about social media, noting LinkedIn's relatively lower engagement than Facebook, Instagram, and YouTube, which are crucial for business visibility. 

Bowman advises against hard-sell tactics for growing social media followers, advocating for engaging and entertaining content, particularly video. He discusses budget allocation, contrasting the short-term impact of social media with the long-term benefits of SEO, and warns about the inefficiencies of PPC advertising. 

Bowman advocates for continuous SEO monitoring and adjustment, emphasizing the importance of a well-ranked website. He also mentions his contributions to the book Strategic Growth for Leaders, which provides detailed insights into SEO and social media for small business owners. Bowman concludes with advice on understanding digital marketing and hiring professionals for complex tasks. 

Highlights:

{06:05 } Motivation for a comeback

{12:53 } The greatest revelation of our time

{17:30 } Red and green flags for algorithm experts

{22:00 } Roadblock for New Business Owners Understanding SEO

{28:30 } Strategies for Growing Social Media Followers

{33:30 } Balancing Marketing Budgets

{39:30 } Pitfalls of Pay-Per-Click (PPC) Advertising

{44:30 } Contributions to the Book "Strategic Growth for Leaders”

Ira Bowman bio:

Professionally, Ira is a marketing and sales expert, photographer, graphics designer, website builder, philanthropy owner, Search Engine Optimization content writer, and TEDx speaker.  Ira has built a large social media following with six-figure following counts on LinkedIn and Instagram.

Ira Bowman holds a Bachelor of Science degree from Liberty University, where he graduated with a 3.916 GPA in Interdisciplinary Studies, with a concentration in Business and Religion. This says a lot about Ira, who has many interests and strives to do things excellently.

Over his 25-year career, Ira has worked in the restaurant, e-commerce, print, and marketing industries. Most of Ira’s career has been spent in a sales role in the print and graphics industry, helping small and medium-size businesses gain market share and increase sales. Since June 2020, with the launch of Ira’s business, Bowman Digital Media, Ira has focused on helping increase visibility for his clients on social media and increasing website traffic. The internet has become the main source of commerce, and visibility is important for increasing sales.

Ira Bowman has been married to Alicia Bowman since June 2000 and is a proud father of eight children, several of whom are now in college. The family is located in Southern California, just outside Los Angeles.

Connect with Kamin:

ira@bowmandigitalmedia.com

https://bowmandigitalmedia.com

https://www.linkedin.com/in/ira-bowman

https://www.instagram.com/irambowman

https://www.youtube.com/c/IraBowman_ProjectHelpYouGrow

https://twitter.com/irambowman