In this episode, Gerri Knilans, president of Trade Press Services, shares her extensive experience in sales, marketing, and entrepreneurship. She discusses her journey from running a nursery school to founding Trade Press Services and emphasizes the importance of having a structured, service-oriented approach in business. 

Gerri introduces her 8-step process for developing a successful marketing plan, highlighting the necessity of a clear vision, quantifiable goals, strategic planning, budgeting, scheduling, delegation, and monitoring progress. She also underscores the value of integrity, transparency, and personal responsibility in entrepreneurship and offers advice for new entrepreneurs to be curious and proactive in understanding market needs. 

Gerri's insights focus on the importance of financial education and practical skills in achieving business success and sustaining growth, advocating for a holistic approach that balances financial acumen with a commitment to service and ethics.

Highlights:

{02:39 } Gerri’s Career Journey

{06:15 } Entrepreneurial Motivation and Vision

{09:20 } Traits for Entrepreneurial Success

{11:34 } 8-Step Marketing Plan Process

{20:10 } Scaling a Business

{27:00 ) The Role of Financial Education

Gerri Knilans bio:

Gerri has a diverse professional background with over 45 years of experience as a sales and marketing expert, entrepreneur, consultant, author, and educator. She sets the vision for Trade Press Services and uses her wealth of experience to develop innovative and impactful marketing solutions for clients. ABC, CBS, NBC, and FOX have recognized her as a top marketing communications professional. She holds a bachelor’s degree from the University of California, Santa Cruz, and performed postgraduate work at Loyola University.

Connect with Gerri:

Website: https://www.tradepressservices.com 

Contact: Gerrigerri@tradepressservices.com 

Phone: 805-496-8850