Great Writing. What is it? What Does it Achieve?

Update: 2013-03-14

Description

To be able to apply our written strategic communication skills, first we need to understand the power of the written word to MOVE people. From Elvis and Mark Twain to the principles of persuasion, we explore what makes writing ‘great’ and how it is used as a tool of strategic communication.

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In Channel

Review and Reflect

2013-06-0632:45

Speechwriting

2013-05-3140:15

Visualisation and Gamification

2013-05-2334:13

Writing as Thought Leadership

2013-05-1649:59

The Role of Media Releases

2013-05-0955:26

The Writer’s Toolbox – Some ‘How-To's’

2013-05-0219:31

The Professional Writing Process

2013-05-0231:08

The Professional Writing Process (handout)

2013-05-02--:--

Writing for Print

2013-04-1841:33

Writing for Social Media

2013-04-1153:13

Tone, Style and... Punctuation

2013-03-2850:07