Writing for Strategic Communication

Update: 2013-03-07

Description

In this introductory lecture, we look at what strategic communication is and the role writing plays in effective strategic communication. We discuss some examples of types of strategic communication writing and do some media analysis to seek to identify the impact strategic communication writing has on the media.

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In Channel

Review and Reflect

2013-06-0632:45

Speechwriting

2013-05-3140:15

Visualisation and Gamification

2013-05-2334:13

Writing as Thought Leadership

2013-05-1649:59

The Role of Media Releases

2013-05-0955:26

The Writer’s Toolbox – Some ‘How-To's’

2013-05-0219:31

The Professional Writing Process

2013-05-0231:08

The Professional Writing Process (handout)

2013-05-02--:--

Writing for Print

2013-04-1841:33

Writing for Social Media

2013-04-1153:13

Tone, Style and... Punctuation

2013-03-2850:07

Who are Strategic Communicators?

2013-03-2152:57

Who are Strategic Communicators? (handout)

2013-03-21--:--

Great Writing. What is it? What Does it Achieve?

2013-03-1444:13

Writing for Strategic Communication

2013-03-0748:04

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Writing for Strategic Communication

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Writing for Strategic Communication

Karen Morath

Writing for Strategic Communication