Would you spend more for green products? Really? Really really?

Even if you would, is it possible consumers can change how businesses operate through such decisions?

Jan and Paul welcome back Professor Dakshina De Silva, and Drs Anita Schiller and Aurelie Slechten to discuss the factors that influence consumer spending on green goods; different cultural attitudes towards green spending; how income levels affect these attitudes; and whether the future is carrying your own ice cream spoon.

Read more about the team’s research into green consumer spending in this short article: https://doc.your-brochure-online.co.uk/Lancaster-University_FiftyFourDegrees_Issue_18/10/