Dr Joanne Larty joins Jan and Paul to enlighten them on her work with businesses in Cumbria on sharing best sustainability practice. 

Through Project INSPIRE, Joanne and her team are speaking to pioneering companies across Cumbria to discover how they are tackling sustainability challenges, how it ties into the history and landscape of the county, and how their practices can be spread. 

What issues do business face? How can they move to a new way of operating? And, most importantly to Paul, how do you really pronounce Furness, and why does everyone get it wrong? 

Discover more about Joanne’s work here: https://www.lancaster.ac.uk/lums/people/joanne-larty 

Read more about Project Inspire here: https://doc.your-brochure-online.co.uk/Lancaster-University_FiftyFourDegrees_Issue_19/14/