Stephanie Sparks Smith, CHDM is CEO and Digital Matriarch at Cogwheel Marketing TM️ and partner and consultant at Cayuga Hospitality Consultants. Her agency focuses on helping hotel owners and management companies drive incremental exposure and revenue to their websites and online channels through hotel digital marketing and advertising. The expertise of Cogwheel Marketing is knowing the intricacies of the branded hotel systems and understanding where brand marketing stops and hotel level marketing begins. Cogwheel Analytics TM️ , developed by Cogwheel Marketing, is a hotel digital marketing reporting and BI tool that aggregates data from multiple sources to allow companies to identify trends and opportunities in their online presence.

https://www.linkedin.com/in/stephanie-sparks-smith/

Resources mentioned in the episode:

The Energy Bus https://jongordon.com/book/the-energy-bus/

The Big Leap https://www.amazon.com/Big-Leap-Conquer-Hidden-Level-ebook/dp/B0026772QU

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