In this episode of The Story of a Brand, I interview Heather Sloan and Enwei Li, the innovative co-founders of Heali Medical. They shared their journey of creating Heali patches, a product born out of their combined expertise in chiropractic care and Chinese medicine. 

 

Heather and Enwei discussed the challenges they faced in bringing their unique product to market, the lessons they learned along the way, and the role of magnesium in their formulations. 

 

They also highlighted the importance of market awareness and the support of a strong community in their entrepreneurial journey. 

 

This episode is packed with valuable insights for anyone interested in health, wellness, and innovative product development.

 

Key Moments in the Podcast:

 

- Heather shares the story of how Floyd Mayweather’s positive feedback boosted their confidence in Heali patches.

 

- The duo explains the critical role of magnesium in their products for pain relief and recovery.

 

- Enwei discusses the influence of Chinese medicine on their product design and the integration of natural ingredients.

 

- Heather and Enwei talk about the specific challenges of market awareness and the importance of community support.

 

- Insights into their new product developments focused on women’s health and their exciting partnership with Walmart.

 

Join me, Ramon Vela, Heather Sloan, and Enwei Li as we explore the science and passion behind Heali Medical. 

 

Whether you’re an athlete, an expecting mother, or someone seeking natural pain relief solutions, this conversation is a must-listen!

 

For more on Heali Medical, visit: https://www.healimedical.com/en-us

 

If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. 

 

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Today’s Sponsors:

 

Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/

 

Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above. 

 

Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story

 

What is the secret shared by fast-growing Health & Wellness brands like Xtendlife, Nourished, and Hunter & Gather? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a complimentary 30-minute "influencer strategy plan session." Visit our unique link above.